adSmart

Your problem is the need to control what marketing content goes out and what claims are made about your products by your team, your sales team and channel partners. This is a tracking, approval and version control problem that we have solved for existing customers with our Financial Promotions solution called adSmart.

AdSmart is specifically designed to meet the authorisation process for all promotional material that is required to be published by the business.  Various levels of authorisation can be catered for, with copies of all documentation stored centrally.  Creating all the required notification letters, managing the chase process and sign-off at various levels is handled paperlessly and effectively and all under the control of the Central Marketing team.

Benefits

• Delivers a “process” that reduces admin overhead 
• Paperless communication and storage (including copies of artwork/proofs)
• Transparent process enabling oversight and control
• Electronic approval and validation (allowing for two levels of authorisation, e.g. marketing and compliance. 
• Allows for sampling and ‘second level’ opinions to be given)
• Reduced cycle times 
• Reduced regulatory exposure
• Improves brand protection

Key features

• New requests for advertising material can be raised by anyone within the business and the proposed material attached
• New requests automatically alert the advertising approvers to the need to review a new case
• The approver reviews the material and makes their comments. In turn, this alerts the item owner to the need make amendments
• This process continues until the approver accepts the material (or the item owner withdraws it)
• The ‘cycling’ process continues until a final decision is made
• When accepted, and the final artwork attached, the material is assigned status of accepted and an expiry date assigned
• The material is now authorised to be used in advertising/promotions
• Before the expiry date, an alert goes to the item owner warning them that authorisation to use the material will soon expire
• The item owner has the choice to either re-submit the material or let it lapse
• If not reauthorized by the expiry date, the material becomes archived and unable to be used

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